Brand identity + packaging for jewelers & gem sellers · Irvine, CA
Hi, we’re Jasper Gem, a tiny Irvine studio that makes logos, style guides and packaging for independent jewelers and gemstone sellers. Think of us as the friend who finally says, “Babe, the tissue paper has to go.”
Made for
Messages get answered by an actual human, usually the same business day.
Who we’re for
You solder, set and sell from a bench, a studio or a folding table at the weekend market. The work is solid. Your brand just needs to look as good as the pieces do.
Usually needs: a logo system + a ring box that isn’t from a catalog
Loose stones, cabochons, rough. Buyers can’t hold them through a screen, so the logo, the label and the little folded gem paper do all the talking.
Usually needs: a monogram, gem-paper packets and a style guide for your photos
A bridal line, a first ring drop, a fall capsule. We build the identity and the box together, so they actually look like they’re from the same family.
Usually needs: the full launch bundle (it’s cheaper that way)
Scene 1 / 3
Before we draw anything, we look at your work the way a buyer would: 10× loupe, one stone at a time. Metal tone, cut, the little hallmark you stamp inside the band. That’s where your palette and your mark come from, not a mood board of other people’s brands.
Scene 2 / 3
Your piece shows up in a mailer, a pouch, a sleeve, some tissue. We design all of it: the lid, the insert depth so a ring doesn’t rattle, the card, the seal. You get dielines and printer-ready files, and we’ll happily chat with whichever printer you pick.
Scene 3 / 3
A style guide sounds boring until your cousin tries to make a flyer at midnight. Ours covers logo clear space, colors (hex and Pantone), type, and how to photograph a stone so it still looks like you. It’s a clean PDF you’ll genuinely open again.
Projects & prices
Flat$2,380
Your main mark, plus the versions you’ll actually use.
Flat$1,260
A 24-page PDF so everyone uses your brand the same way.
From$1,940
One box family, from the lid to the little card.
Flat$4,980
Logo, guide and packaging, built as one thing.
Every project is billed by invoice: half to kick things off, half when the final files land. Pay by card, ACH or check.
Before our first chat
Selected work
Made-up brands, real craft. These are studio concepts rather than client projects, so you can see how we think before you hand us your name.
A monogram built from two overlapping bands, a slim kraft sleeve and a hang-tag that doubles as a care card.
A wave-line wordmark, color-coded gem papers by stone family and a label system a buyer can scan in a second.
A quiet serif-and-slash logo, a two-ring box with a magnetic lid and an insert that holds both bands level.
We storyboard your unboxing like a tiny film, five beats, each one designed on purpose.
The newsletter
One email a month: a packaging teardown, a type tip and a stone we’re obsessed with. We write it between invoices, so it’s short.
The timeline question
How we bill
Per project, by invoice. Half to kick things off, half when your final files land. No monthly anything.
3wks
Roughly how long a logo system takes, from first call to final files.
Nope. If you’ve got one, we’ll work with it. If not, we’ll do the logo first so the box isn’t built on sand. That’s the full launch at $4,980.
Two rounds on every logo and every box. A third round is $140 flat. We’d rather tell you now than surprise you later.
We design, you pick the printer. You’ll get printer-ready dielines, and we’ll talk to whoever you choose so the foil and stock come out the way you pictured.
Honestly, a logo ($2,380) plus a gem paper packet ($640) is plenty. Skip the rest until you need it.
